Reflecting the purity and simplicity of artisanal, organic beauty products
During my time as a Senior Designer at 3WO in Amsterdam, I played a key role in shaping the visual identity of Karavaan, a versatile horeca establishment that stands for inclusivity and adaptability. Collaborating with Studio Modijefsky, who laid the foundation with their expert interior design and base branding, my focus was on creating a logo, menus, and website that resonated with Karavaan’s multifaceted identity. Karavaan is envisioned as an all-encompassing space—a welcoming morning coffee spot, a vibrant bar, a neighborhood café for locals, and a favorite venue for meals. The designed elements aim to reflect these diverse facets, ensuring that the visual and digital components align seamlessly with Karavaan’s ethos of being an adaptable and inviting space for everyone.
Case Study: Identity, Packaging, Website
Industry: Startups, Beauty
Other Services: Digital Design, Digital Marketing, Concepting, Print Design, Graphic Design
Year: 2018
LW—STUDIO 