Encapsulating the essence of a warm and welcoming plant-based haven
I directed the design for JOYA, a plant-based café, covering identity, print, and web design. The goal was to craft a visual identity in harmony with the café’s plant-based values, exuding freshness and inviting aesthetics. In print, I ensured that the design reflected JOYA’s commitment to plant-based offerings while conveying vibrancy and natural elegance.
The landing page design aimed for a user-friendly experience, mirroring the warm and welcoming, communal atmosphere of JOYA. From logo to print materials and the online presence, the design communicates cohesively, encapsulating JOYA’s essence as a plant-based haven.
Case Study: Branding, Web Design
Industry: Service Provider, Food
Other Services: Digital Design, Packaging, Copywriting, Concepting, Graphic Design
Year: 2018
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