Comprehensive design strategy extending to various marketing channels
At Lovebites, my own startup venture, Marta Veludo laid the groundwork for our distinctive identity, translating my vision into a captivating logo, design elements, and a vibrant color scheme. Leveraging this foundation, I took charge of the comprehensive design strategy, extending it to various marketing channels. I designed email marketing campaigns, ensuring consistency with our established brand aesthetic. For the e-commerce platform, I implemented the visual identity into the website design, for an immersive online shopping experience. Flyers for B2B and D2C were designed to carry the brand’s personality, reflecting the vibrancy of Lovebites.
Additionally, I orchestrated art direction for photoshoots to curate imagery aligned with the brand narrative. Social media channels became an extensions of Lovebites, with content that resonates with our audience. This end-to-end design approach, from identity creation to digital and print materials, showcases the commitment to a unified and visually appealing brand presence across various touchpoints.
Case Study:
Digital Marketing
Industry:
Startups, Food
Other Services:
Alignment, Copywriting, Marketing, Art Direction, Digital Design, Messaging, Campaign, Digital Marketing, Positioning, Concepting, Print Design, Graphic Design, Web Design
Year:
2021-2023
Larissa Wiens 