Accomodating complexity while improving structure and user experience
This case study dives into the redesign of the BuyBay website, a pivotal project that demanded a significant overhaul to accommodate the complexity of the dutch company’s full-service returns management. Focused on improving structure and user experience, I streamlined the flow, addressing the site’s previous shortcomings. From the initial wireframes to the final design, the objective was to provide a clear, intuitive structure for both B2B and D2C clients navigating the landscape of returns management. The result is a modern, user-friendly interface that brings clarity to the complexities inherent in BuyBay’s operations.
Case Study: Web Design
Industry: Service Provider
Other Services: Consulting, Digital Design, Copywriting, Concepting
Year: 2021
Larissa Wiens 