A sophisticated backdrop for intricate designs to shine
For the Amsterdam-based fashion label ёлка, I created the comprehensive design initiative, covering identity, print, and responsive web design. The primary focus was to create a minimalist aesthetic that serves as a canvas for the fashion label’s intricate designs to shine.
In print materials, I integrated ёлка’s unique fashion pieces. The responsive web design prioritized and visually pleasing online experience, allowing the fashion pieces to take center stage.
The result is a cohesive identity that acts as a sophisticated backdrop for showcasing the distinct designs of ёлка’s fashion collections.
Case Study: Identity, Website
Industry: Fashion
Other Services: Concepting, Web Development, Print Design, Graphic Design
Year: 2018
Larissa Wiens 