A sophisticated backdrop for intricate designs to shine
For the Amsterdam-based fashion label ёлка, I took charge of the comprehensive design initiative, covering identity, print, and responsive web design. The primary focus was to create a clean and minimalist aesthetic that serves as a canvas for the fashion label’s intricate designs to shine. The identity design aimed to enhance the brand’s visual appeal while maintaining simplicity.
In print materials, I integrated ёлка’s unique fashion pieces. The responsive web design prioritized a seamless and visually pleasing online experience, allowing the fashion label’s creations to take center stage.
The result is a cohesive and thoughtfully designed brand identity that not only reflects the clean ethos but also acts as a sophisticated backdrop for showcasing the distinct designs of ёлка’s fashion collections.
Case Study: Identity, Website
Industry: Fashion
Other Services: Concepting, Web Development, Print Design, Graphic Design
Year: 2018
LW—STUDIO 